A receiving apparatus includes a receiving unit configured to receive a signal including a program, an acquiring unit configured to acquire information representing a category of the program received by the receiving unit, a volume data generating unit configured to generate volume data related to a controlled volume in accordance with volume control performed when the program is being received by the receiving unit, and a memory unit storing volume data and category data in association with each other. The memory unit is read for retrieving the category data of the program currently being received and the sound volume is automatically set according to the volume data stored in the memory unit which is associated with the category data of the current program.