Techniques to more efficiently control the transmit power for a data transmission that uses a number of formats (e.g., rates, transport formats). Different formats for a given data channel (e.g., transport channel) may require different target SNIRs to achieved a particular BLER. In one aspect, individual target BLER may be specified for each format of each data channel. In another aspect, various power control schemes are provided to achieve different target SNIRs for different formats. In a first power control scheme, multiple individual outer loops are maintained for multiple formats. For each format, its associated outer loop attempts to set the target SNIR such that the target BLER specified for that format is achieved. In a second power control scheme, multiple individual outer loops are maintained and the base station further applies different adjustments to the transmit power levels for different formats.