In a wireless communications system, multicast messages are transported to groups of wireless terminals by employing a common control channel to transmit a multicast paging message indicating that multicast traffic data is to be transmitted to a particular group of wireless terminals. In an embodiment of the invention, the essential information transmitted in the common control channel is the identifier of the group of wireless terminals intended to receive the multicast traffic data and the location of a traffic channel on which the multicast traffic is to be transported in a channel resource which may include a representation of bandwidth and time interval. In accordance with an aspect of the invention, the common control channel is associated with a traffic channel in a prescribed fixed manner. Further, the traffic channel used for the purpose of multicast can be the same traffic channel used for the normal point-to-point transmission of traffic data.