This invention relates to a vehicle wheel cover retention system for securing a wheel cover to a vehicle wheel using an adhesive. According to one feature of the invention, the wheel cover has a portion which extends to a backside of a window, the portion having a lip formed thereon which is received in a cut provided on the backside of the window in order to retain the wheel cover in place on the wheel for a time sufficient to enable the adhesive to cure in order to permanently secure the wheel cover to the wheel. According to another feature of the invention, the wheel cover has an inner surface and an outer surface, the inner surface provided with a lip formed thereon which is received in a groove formed in an outboard face of the wheel in order to retain the wheel cover in place on the wheel for a time sufficient to enable the adhesive to cure in order to permanently secure the wheel cover to the wheel. According to yet another feature of the invention, the wheel cover has portion which covers a portion of a spoke of the wheel, the portion provided with at least one end which is provided with a lip which is received behind a rear surface of the spoke in order to retain the wheel cover in place on the wheel for a time sufficient to enable the adhesive to cure in order to permanently secure the wheel cover to the wheel.