A liquid applying apparatus can prevent an applying liquid from evaporating while an applying operation is stopped and can reliably prevent the liquid from leaking even when, for example, the posture of the apparatus is tilted. An abutting member of a holding member is abutted, under an urging force of a spring, against an applying surface of an applying roller. Thus, a liquid holding space is formed between the applying roller and a holding member to hold the applying liquid. The abutting member is annularly formed of a single member. The applying roller rotates to cause the applying liquid held in the holding space to adhere to an outer peripheral surface of the applying roller. The applying liquid is then applied to the applying medium.