A bracket for mounting a front license plate to an automotive vehicle that does not have an integrally designed and designated front license plate mounting location embodied as part of the front exterior of the vehicle that includes an associated integral license plate mounting mechanism, but does have existing, integral apertures in the body of the vehicle located behind and below the front grille of the vehicle which are used to secure a body panel to the vehicle. The bracket has a detachable body having a mounting surface adapted to receive a license plate, two arms that attach to the body and extend from the rear of the body. The two arms can attach to the body in either of two distinct positions, either with the top of the body facing up or with the top of the body facing down. The arms attach to the front of the vehicle body, without any modifications to the vehicle or drilling any holes into the vehicle, by means of fasteners that pass through apertures in the arms and are received by the existing, integral apertures located in the body of the vehicle behind and below the front grille of the vehicle.