A picture frame assembly includes a main body having a receiving portion for receiving a picture. A cover with a transparent portion is attached to the main body to against and display the picture received in the main body. A first urging means is disposed between the main body and the cover to produce a first urging force to urge against the cover to firmly be attached to the main body, and as the cover is released from the main body to urge against the cover to depart from the main body in a first direction. A second urging means is disposed between the main body and the cover to produce a second urging force to urge against the cover to depart from said main body in a second direction when the cover is released from the main body.