An object of the invention is to provide a black toner that can satisfy further the requirement for low energy, high-speed and high performance, a color toner that can be used in an image forming apparatus provided with an oil-less fixation device, and a color toner including the black toner and the color toner. For the black toner, a polyester resin having an acid value of 7 to 20 mgKOH/g is used as the binding resin, and a carboxylic acid-modified paraffin wax having an acid value of 4 to 30 mgKOH/g is used as the wax. For the color toner, polyester resin having an acid value of 7 to 20 mgKOH/g is used as the binding resin, and a carboxylic acid-modified paraffin wax having an acid value of 6 to 25 mgKOH/g is used as the wax.