When three primary color inks and a particular color ink having a hue different from those of the three colors are used, the number of passes with regard to the same printing area is changeable, thereby speeding up a printing operation and improving color development at a gamut expressed by the particular color ink to achieve high quality images. Use or non-use of the particular color ink is switched according to the number of passes corresponding to quality information. If a high speed data generation processing is not required but sufficient color development is achieved, namely if the number of passes is large, the use of the particular color will expand the color reproduction gamut. If the high speed is required, namely if the number of passes is small, non-use of the particular color ink will reduce the number of colors of the usable inks.