Provided is a method of magnetic transfer. The method includes initially DC-magnetizing a transfer-recipient disc in a circumferential direction, by applying a magnetic field to the transfer-recipient disc in the circumferential direction thereof bringing initially DC-magnetized transfer-recipient disc and a master disc into close contact with each other, on the top side of the master disc a magnetic layer including a great number of protrusions that configure a magnetic pattern being formed; and executing magnetic transfer in such a way that a magnetic-field generation device is provided, and that, when a magnetic field is applied in a circumferential direction to the transfer-recipient disc and the master disc, transfer of the magnetic pattern of the master disc onto the transfer-recipient disc occurs.