In a carrier comprising carrier particles; each carrier particle comprising a carrier core and a coat layer for coating the carrier core, the carrier core has a ferrite component containing i) a metal oxide having at least one of metallic elements Mg, Li and Ca, the total-sum content of which is 10 to 40 mole % based on the whole ferrite component, and ii) a metal oxide having at least one of metallic elements Mn, Cu, Cr and Zn, the total-sum content of which is 50 to 4,000 ppm based on the whole ferrite component. The carrier has a volume distribution based 50% particle diameter (D50) of from 15.0 to 55.0 μm and a degree of surface unevenness of from 1.05 to 1.30, and the coat layer contains particles; the particles having a number-average primary particle diameter of from 10 to 500 nm.