The present invention provides a technique suitable for making a set more compact by realizing reduction in height and reduction in depth. An image display apparatus of the present invention includes a reflecting mirror (4) for reflecting the image sent from a projection lens (2), and guiding the image to a transmissive screen (3). The reflecting-mirror (4) includes a planar mirror section (4a) for reflecting, of the entire image exiting the projection lens (2), only image portions projected onto the upper section of the transmissive screen (3), and a Fresnel mirror section (4b) with multiple reflective prisms for reflecting only image portions projected onto the lower section of the screen (3).