A reflective element assembly includes a transparent substrate having forward and rearward surfaces. A transflective reflector is disposed at a surface of the substrate and the transflective reflector includes at least one thin film layer. A display element is disposed behind the substrate and is operable to emit display information that passes through the transflective reflector and the substrate for viewing by a person viewing the forward surface. Light incident on the forward surface of the substrate and passing through the substrate to be incident on the transflective reflector may exhibit a substantially non-spectrally selective reflectant characteristic as viewed by a person viewing the forward surface of the substrate. The transflective reflector may include a plurality of thin film layers, wherein the refractive indices and physical thicknesses of the individual layers may be selected to limit a tinting effect and/or a color interference effect.