A ferrite magnetic material comprising a main phase of W-type is provided which has magnetic properties improved through the optimization of additives. The ferrite magnetic material comprises a main constituent having a compound represented by composition formula AFe2+aFe3+bO27 (wherein A comprises at least one element selected from Sr, Ba and Pb; 1.5≦a≦2.1; and 12.9≦b≦16.3), a first additive containing a Ca constituent (0.3 to 3.0 wt % in terms of CaCO3) and/or a Si constituent (0.2 to 1.4 wt % in terms of SiO2), and a second additive containing at least one of an Al constituent (0.01 to 1.5 wt % in terms of Al2O3), a W constituent (0.01 to 0.6 wt % in terms of WO3), a Ce constituent (0.001 to 0.6 wt % in terms of CeO2), a Mo constituent (0.001 to 0.16 wt % in terms of MoO3), and a Ga constituent (0.001 to 15 wt % in terms of Ga2O3).