A heat dissipation apparatus for use with a plasma display device and a method of conducting the heat generated in the plasma display panel and the driving ICs of the plasma display device to various surfaces of the device for dissipation to air. A first heat sink is disposed between the plasma display panel and the chassis base. The first heat sink is positioned at a first region where the heat generated from the driver ICs is substantially concentrated. A second heat sink is positioned at a second region between the plasma display panel and the chassis base where the heat generated by the plasma display panel is substantially concentrated. A number of additional thermal conduction media are also used in the various embodiments of the invention.