A method, system, and computer program for delivering messages and data to competing consumers. One aspect of the invention includes a message delivery system including a destination messaging engine, one or more receiver messaging engines, and a message pool. The destination messaging engine is configured to distribute data from one or more producers. The receiver messaging engines are configured to request data from the destination messaging engine and transmit the data to one or more consumers. The message pool is configured to store data from the producers, with the destination messaging engine arbitrating data in the message pool among the receiver messaging engines.