A liquid holding member abuts against an applying surface (outer surface) of an applying member which applies an applying liquid to an applying medium, and a liquid holding space for holding the applying liquid is formed between the applying member and the liquid holding member. By rotating the applying member, the applying liquid held in the liquid holding space is affixed to the outer surface of the applying member while being restricted to the abutting member, and the applying liquid is applied to the medium. In this event, the abutting position of the applying member and the liquid holding member differs between after applying operation completion and before applying operation starting. Thus, distortion generated at the abutting position of the applying surface of the applying member and the liquid holding member can be reduced.