A method and device for applying sheet material, such as wallpaper, to a substrate. The applicator is bi-positionable, having a first position where the sheet material is spaced apart from the substrate and a second position where the sheet material contacts the substrate. Additionally or alternatively, the applicator may be provided with a control bar. In the first position, the control bar contacts a portion of the sheet material such as its free end. This minimizes the chance of the sheet material prematurely contacting the substrate. In the second position, the sheet material is disengaged from the control bar for application to the substrate. The applicator and sheet material may be provided together in a kit.