An evaluation apparatus which evaluates environmental load of circulated life cycle in which group of products recovered from one of markets which differ from each other in value lifetime of group is introduced into another of markets, cost thereof and profit thereof generates attribute data of group, attribute data of group including remaining useful lifetime and product age, determinates introduction order and introduction rule which are used for introducing group into markets, based on remaining useful lifetime at point in time when group is recovered from one of markets and remaining value lifetime of group which is obtained by subtracting product age at point in time when group is recovered from one of markets from value lifetime of another of markets, and evaluates environmental load of circulated life cycle in which group is introduced into markets in accordance with introduction order and rule, cost thereof and profit thereof.