A method for evaluating an image of a predetermined extract of a printed product makes corrections to a white reference to account for spatial variations and changes of illumination intensity over time. Intensity signals recorded from first predetermined areas within the extract are combined arithmetically with reference data values that represent a measure of the intensity of the light reflection from unprinted regions of the printed product. At the start, an image of a white reference is recorded and basic reference data for the entire extract are derived from the intensity signals of this image. During each evaluation of an image of the predetermined extract, correction data are derived from intensity signals recorded from second predetermined areas within the extract. Before the intensity signals recorded from the first predetermined areas within the predetermined extract are arithmetically combined with the reference data, the latter are determined by means of an arithmetic combination of the basic reference data with the correction data.