A publishing interface is provided for a user to publish content to a content management server (CMS). The content is authored on a work station by way of an authoring application operating thereon and includes a main body and at least one linked object. Each linked object is linked to the main body by a local pointer therein. The CMS is for effectuating a web site including the published content. The publishing interface has a client-side component working with the application and a server-side component working with the CMS. The client-side component resolves each local pointer to a linked object in the main body, converts the main body into a pre-determined format as determined by the selected task, and forwards the converted main body and each linked object thereof to the server-side component. The server-side component stores the converted main body and the linked objects in the CMS.