A CHMSL (16) or other lighting system feature of an automobile (10) includes a feature for presenting personal expressions in the form of words or symbols but is automatically deactivated when the regular vehicle lighting system is in use. The personal expression is fixed in a tangible medium by way of phosphor-coated indicia (34) placed within a UV impervious housing (18). A secondary UV light source (36) selectively energizes the phosphor-coated indicia (34) so that the irradiated material glows and is visible through a light transmissive screen (20). The light transmissive screen (20) is provided with a UV blocking agent so that harmful UV rays do not escape the housing (18). The phosphor-coated indicia (34) can be mounted on a removable transparent plate (30), on light dispersion optics (24, 26), or on the inner face of the light transmissive screen (20). A control circuit (42″) manages the primary light source (22) and the secondary UV light source (36) so that only one of the light sources can be energized at any one time.