A feeding device for a packaging machine used to feed individual goods to a packaging station of the machine includes at least one continuously rotating conveyor which comprises at least one driver element used to drive the individual goods, which are to be guided, along a conveyor path. The inventive feeder device is embodied in such a manner that, for each conveyor, only one individual driver element can be placed in a driving position of the individual goods which are to be guided at any one time. The device reduces the feeding path of a packaging machine and also increases the position precision of the individual goods.