A subscription system allows a customer to establish a subscription to a product with one or more retailers (e.g., by establishing the subscription through a controller or central system). In one embodiment, a subscription is established by receiving a request to establish a subscription and receiving information that identifies a product. Terms of a subscription for the product are established. The established subscription is identified by a redemption identifier which is communicated to the customer. It is also determined whether the customer is complying with a frequency of the subscription.