A multi-function network printing device includes customizable functions and user interfaces for one of several identified vertical industry spaces. The method includes the steps of: (a) providing a multi-function network printing device; (b) identifying a business purpose having specialized needs; and (c) customizing the built-in functions and the associated GUI icons based upon the specialized needs of the identified business purpose. In a more specific embodiment, the customizing step includes the step of adding additional functions to the multi-function device and associated icons displayed on the graphical-user-interface. In yet a further detailed embodiment, the customizing step includes the steps of: (i) providing a plurality of customization programs, each of which are associated with a particular business purpose; (ii) selecting one of the plurality of customization programs depending upon the business purpose identified in the identifying steps; and (iii) running the selected customization program on the multi-function device.