A system, apparatus, and method are directed to managing contextual based mobile searches. A context oriented user interface interprets inputs from a mobile user based on vitality information. In one embodiment, the input may be interpreted as a request to perform a context-based search over a network using at least some of the vitality information. Vitality information may include a location of the mobile device, a time of day, an event, information from the mobile user's calendar, past behavior of the mobile user, weather, social networking data, aggregate behaviors, or even information about proximity of a social contact. By employing vitality information to perform a mobile search, better search results and a richer user experience may be provided that includes a sense of community, a sense of presence (e.g., a sense of “here-ness.”). In one embodiment, the mobile user may provide comments to others regarding the search results.