A pixel structure of an active device array substrate is provided. The pixel structure includes a scan line and a data line; an active device electrically coupled to the scan line and the data line; a pixel electrode electrically coupled to the active device, wherein the pixel electrode has at least one opening therein; and at least one island electrode disposed inside the opening, wherein the island electrode is electrically coupled to a voltage V, and the pixel electrode is electrically coupled to a driving voltage Vd that is different from the voltage V, such that a transverse electric field is formed between the island electrode and the pixel electrode.