Customizing an image for display on a wireless device. A user accesses an image database and selects an image to customize. After the user selects an image, the image is retrieved from the image database based on a profile of the device. A customized image is produced from a composite of the selected image and a text layer generated from user text provided by a user. The customized image is formatted for the user's device based on the device profile and then transmitted to the user's device for display.