A reflective display device includes: a light modulating layer; two substrates, between which the light modulating layer is interposed; and an electrode structure that changes the optical properties of the light modulating layer on a pixel-by-pixel basis. One of the two substrates includes a corner cube array in which a plurality of corner cubes are arranged. The corner cube array includes a principal surface that defines a retroreflective surface, a bottom, and a plurality of conductive members that are arranged between the principal surface and the bottom. A portion of the upper surface of each of the conductive members defines a part of the principal surface of the corner cube array. The part is located in a lowest-level portion of its associated corner cube including the lowest-level point thereof.