An antenna configured for low frequency applications on a mobile device includes an antenna element coupled to a conductive structure which, in turn, is coupled to the user of the mobile device such that the user of the mobile device effectively becomes part of the antenna. The conductive structure can include, for example, the device housing being made from a conductive material, a conductive structure embedded inside the device housing, or conductive pads exposed in the device housing. The antenna element is electrically connected to the conductive structure and the user can be coupled to the conductive structure either through direct contact or through capacitive coupling.