An apparatus, system and method to facilitate I2C communication between a host device and a slave device where the slave device shares a common physical address with another slave device on the I2C bus. The apparatus includes a detection module to detect an incoming address on the I2C bus, a translation module to translate the incoming address to an outgoing address, and a communication module to communicate data between the host device and the slave device where the outgoing address matches the physical address of the slave device. In this manner, the present invention avoids address conflicts between commonly addressed slave devices while reducing costs, components, and complexities traditionally associated with dynamic addressing techniques and other prior art solutions to address conflicts.