The invention provides a personal ornament capable of reliably retaining the personal ornament with strong magnetic attraction force of metallic magnets. The magnetic attraction force is not less than a predetermined value, and hence it enhances safety against theft, and is excellent in wearing and removing by a wearer. The personal ornament comprises a string-shaped tube made of a flexible material and capable of being twisted and bent, a plurality of columnar metallic magnets inserted into the string-shaped tube, and an outer covering provided on an outer peripheral surface of the string-shaped tube. Alternatively, the personal ornament comprises a personal ornament body formed by inserting a plurality of columnar metallic magnets into a string-shaped tube, and a retainer capable of fixing one end side and the other end side of the personal ornament body in a state where both end sides are aligned in parallel with each other.