Techniques for distributing control plane traffic, from an end node in a packet switched network to a cluster of service gateway nodes that host subscriber-aware application servers, include receiving a control plane message for supporting data plane traffic from a particular subscriber. A particular service gateway node is determined among the cluster of service gateway nodes based on policy-based routing (PBR) for the data plane traffic from the particular subscriber. A message based on the control plane message is sent to a control plane process on the particular service gateway node. Thereby, data plane traffic and control plane traffic from the same subscriber are directed to the same gateway node, or otherwise related gateway nodes, of the cluster of service gateway nodes. This approach allows currently-available, hardware-accelerated PBR to be used with clusters of subscriber-aware service gateways that must also monitor control plane traffic from the same subscriber.