A wireless communication apparatus includes a transmitting device configured to transmit burst data of a plurality of transmission data, a receiving device configured to receive an acknowledgement status of the burst data transmitted by the transmitting device, a retransmitting device configured to control the transmitting device to retransmit any of the plurality of transmission data contained in the burst data, in accordance with the acknowledgement status received by the receiving device, and a retransmission limiting device configured to limit the retransmission for each frame exchange sequence of the burst data.