A non-aqueous electrolyte secondary cell excellent in cycle characteristics is provided. This purpose is achieved by the following structure. A non-aqueous electrolyte secondary cell has a positive electrode having a positive electrode active material, a negative electrode having a negative electrode active material, and a non-aqueous electrolyte having a non-aqueous solvent and an electrolytic salt. The positive electrode active material has a lithium-cobalt compound oxide having added therein at least zirconium. The non-aqueous electrolyte has LiBF4 at from 0.05 to 1.0 mass % of a total mass of the non-aqueous electrolyte and unsaturated cyclic carbonate at from 1.0 to 4.0 mass %. The true density ratio of the positive electrode is 0.72 or greater, the true density ratio being represented by formula 1 shown below: (Formula 1) True density ratio=active material apparent density of electrode active material layer÷true density of active material.