A method and apparatus are provided for utilizing a document object model to manage content regions for use in an electronic document. A content region is a predefined area which may be inserted in an electronic document and which serves as a placeholder for receiving and displaying specific types of content such as text, graphics data, calendar data, or tabular data. The document object model enables a user to create, modify, and delete content regions from an electronic document using an application programming interface from within a computer application program.