A printable label assembly includes a printable label having an adhesive coating applied to a first surface thereof to facilitate attachment of the label to an article. The label is configured to receive a printed image on a second surface thereof. A removable backing is releasably attached to the adhesive coating and has at least three sections: a removable primary section releasably attached to a central portion of the adhesive coating of the label and being configured to be removed from the central portion to expose the central portion for attachment to the article; and a pair of removable handle sections releasably attached to outward portions of the adhesive coating of the label, the handle sections being configured to remain on the adhesive coating of the label after removal of the primary section to provide at least two handling points for manipulation by a user to assist the user in applying the label to the article.