A vehicular generator-motor control apparatus wherein a winding field type salient-pole generator-motor 1 (in FIG. 1) for a vehicle is subjected to a conduction control by a DC-AC converter 2, characterized in that a stator 1A of the vehicular winding field type salient-pole generator-motor 1 is energized by rectangular wave voltages at those conduction start angles δ of respective phases of the stator 1A which are shifted a predetermined angle relative to a rotor position, and that the conduction start angles δ of the respective phases change substantially continuously in accordance with an input voltage of the DC-AC converter 2 and a revolution speed of the generator-motor 2.