An initiation of a purchase is received from a user into a receiver. Receiver software is activated that causes the display of a purchase screen having at least one field. Purchase information is received from the user into the field. The purchase information identifies an initial television subscription service for an initial activation of the receiver and an initial television programming package for the receiver. A secure electronic connection is established with a vendor and the purchase information is transmitted from the receiver to the vendor. A confirmation number is received from the vendor that confirms that the purchase has been allowed. The receiver also receives authorization for the initial activation of the subscription television service, the receiver, and television programming package. The received authorization is then used to activate and configure the receiver to allow the display of the subscription television services.