A computer implemented method for running a plurality of business services within an explicitly defined business context wherein the context and the business services are representing meaningful instances of work situation or actions, the method comprising: provisioning web services, a composition of services, or both with an additional input/output interface for passing data from and to a parent business context; enabling this interface to handle long running, stateful actions; and implementing a standardized user interaction behavior to make the user interface of an action reusable across contexts. An embodiment of the invention introduces an “action” concept which can be technically described as a wrapping layer on top of enterprise services that provides a special plug & execute interface to enable a service or a composition of services to interact with a parent context.