An image display method for allowing an image display device having a large number of pixels arrayed in a planar form to perform an image display by forming one field period from plural sub-fields for which luminance weights to be displayed are determined, and choosing plural luminances among displayable luminances as luminances for display by combining the luminance weights of the sub-fields, so that the respective pixels are controlled not to emit light or to emit light in each sub-field correspondingly to the luminances for display to be displayed. At least one threshold value is set, and when a pixel is allowed to emit light at a luminance for display at or higher than a first threshold value, which is the smallest threshold value, the pixel is controlled not to emit light constantly or to emit light constantly in a sub-field having the smallest luminance weight.