A liquid crystal display (LCD) apparatus includes an upper substrate having an upper director, a lower substrate having a lower director, and a liquid crystal layer interposed between the upper substrate and the lower substrate. The upper director and the lower director aligning liquid crystals included in a liquid crystal layer to widen a viewing angle of the LCD apparatus. A storage electrode having a shape corresponding to the upper director and the lower director is arranged on the lower substrate so that the liquid crystals are rapidly aligned in a predetermined angle to increase an operating speed of the LCD apparatus.