发明授权
US07752200B2 Method and system for identifying keywords for use in placing keyword-targeted advertisements
有权
用于识别用于放置关键字定位广告的关键字的方法和系统
- 专利标题： Method and system for identifying keywords for use in placing keyword-targeted advertisements
- 专利标题（中）： 用于识别用于放置关键字定位广告的关键字的方法和系统
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申请号： US10914722申请日： 2004-08-09
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公开(公告)号： US07752200B2公开(公告)日： 2010-07-06
- 发明人: Nathaniel B. Scholl , Alexander W. DeNeui
- 申请人： Nathaniel B. Scholl , Alexander W. DeNeui
- 申请人地址： US NV Incline Village
- 专利权人： Amazon Technologies, Inc.
- 当前专利权人： Amazon Technologies, Inc.
- 当前专利权人地址： US NV Incline Village
- 代理机构： Townsend and Townsend and Crew, LLP
- 主分类号： G06F7/00
- IPC分类号： G06F7/00
摘要：
A method and system for identifying search terms for placing advertisements along with search results is provided. The advertisement system selects a description of an item that is to be advertised. The advertisement system then retrieves documents that match the selected description. The advertisement system generates a score for each word of the retrieved documents that indicates relatedness of the word to the item to be advertised. After generating the scores for the words, the advertisement system identifies phrases of the words within the documents that are related to the item. The advertisement system then generates search terms for the item to be advertised from the identified phrases. The advertisement system submits the search terms and an advertisement to a search engines service for placement of a paid-for advertisement for the item.
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