发明授权
- 专利标题： Alternative search query processing in a term bidding system
- 专利标题（中）： 术语投标系统中的替代搜索查询处理
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申请号： US11202388申请日： 2005-08-10
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公开(公告)号： US07752220B2公开(公告)日： 2010-07-06
- 发明人: Tina Weyand , Rosie Jones , Benjamin Rey
- 申请人： Tina Weyand , Rosie Jones , Benjamin Rey
- 申请人地址： US CA Sunnyvale
- 专利权人： Yahoo! Inc.
- 当前专利权人： Yahoo! Inc.
- 当前专利权人地址： US CA Sunnyvale
- 代理机构： Ostrow Kaufman & Frankl LLP
- 代理商 Seth H. Ostrow, Esq.
- 主分类号： G06F17/30
- IPC分类号： G06F17/30
摘要：
A system and method for receiving a query and determining candidate alternate queries. A query may be parsed into concepts and then candidates for alternate terms may be determined for either the whole query or the determined concepts. Candidates are scored for their respective similarity to the original query. After scoring, at least one candidate is chosen and may be used as a possible alternate query choice for a user or used to serve bidded advertisements to the user.
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