A storage system including: a controller connectable to a plurality of computers; and a plurality of storage devices connected to the controller, wherein the plurality of storage devices store a plurality of contents, wherein the controller receives a first request from a one of the plurality of computers which requests access to a first content of the plurality of contents, wherein the controller calculates a first data transfer rate of the first request, and wherein, based on the first data transfer rate, the controller dynamically controls settings of a first storage system resource during performing a first data transfer operation to satisfy the first request, to substantially maintain the access to the first content at substantially the first data transfer rate.