An image can be displayed based on image data by means of a user equipment. In the disclosed method image data associated with the image is received at a user equipment from a data communication system. A visual effect is generated based on additional information associated with the image. The visual effect is subsequently presented in association with a version of the image by displaying said visual effect by display means of the user equipment. The image is also by the display means, either after or before the display of the visual effect.