An apparatus and method for managing QoS in an integrated network system are provided. The apparatus includes: an information provider, a condition calculator, a policy deciding unit, and a resource allocator. The information provider is for providing policy information based on a network equipment control algorithm, a user profile and network information. The condition calculator is for calculating conditions that are used for selecting a policy based on the user profile and the network information received from the information provider. The policy deciding unit is for deciding a network equipment control algorithm in accordance with the conditions, receiving the policy information corresponding to the decided network equipment control algorithm from the information provider, and requesting resource allocation. The resource allocator is for receiving the request of resource allocation from the policy deciding unit and allocating resources.