An image display apparatus increases user's buying intention by creating a highly original image character and providing users with product information they do not obtain yet. Identification information determination means determines identification information attached to a product and displays an image corresponding to the product on a display apparatus. Combinable component search means retrieves image data of one or more components that constitute another product identified with another identification information and that can be combined with the plurality of components that constitute the product corresponding to the determined identification information. The product image and an image selected from among the retrieved images are combined to make a new image. Application execution means executes an application with the created image as an image character if a plurality of components that constitute the image displayed on a screen can be all identified with the identification information determined in advance.