One embodiment of the invention discloses a method for animating an advertising device. The method comprising multiple steps such as providing a track system and a tower that is operatively coupled to the track. The tower can comprise one or more substantially transparent sections. The method further comprises providing a base support system that is operatively coupled to the tower. The base can be operatively coupled to a facade with one or more substantially non-transparent sections. The method further includes providing a vehicle system comprising a passenger-carrying vehicle that is operatively coupled to the track. Finally, the method includes animating the advertising device by transporting the vehicle between the substantially transparent section of the tower and the substantially non-transparent section of the facade. The vehicle movement can, for example, simulate fluid movement between the tower and the facade.