The present invention relates to an acrylic pressure sensitive adhesive composition for the production of a polarizer, which has excellency in major characteristics including durability and antistatic property, more precisely, an acrylic pressure sensitive adhesive composition containing ester plasticizer having one or more ether bonds and alkali metallic salt, a polarizer applied with the pressure sensitive adhesive and liquid crystal display (LCD) device using the same. The acrylic pressure sensitive adhesive composition for the production of a polarizer of the present invention has excellent pressure sensitive adhesive functions and durability.